From Exiting a Thriving DTC Company to Crafting a Proven Influencer & Affiliate Program That Converts—We Deliver Results.
CLIENt love.
BOKA (EXIT 2022)
‘Chief Magical Officer’
Exit to Heyday.co, 2022
BOKA’s success was built on the foundation of brand loyalty, brand equity, and brand values. As their Chief Brand Officer, I worked closely with the CEO and Founder to lay down the foundation of customer service, influencer and affiliate marketing, and social media content strategy and community. Our press was all earned through building a relationship with our industry friends who naturally became loyal brand advocates.
Boka’s exit in 2022 to Heyday.co is one of our biggest pride and joy.
Read about our work with BOKA on
Goop’s “5-Min Wellness Routine”, Goop’s “Best Curated Gifts”, Forbes, WSJ
→ What we did for BOKA
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Created all in-house UGCs for social media and collaborated with creators to build a strong flow of consistent content.
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Built and grew a community of loyal brand advocates through various partnerships and meaningful collaborations with celebrities like Gwyneth Paltrow.
Retained and fostered renowned online DTC retailers like Goop, Anthropologie, Urban Outfitters, Target, and Ulta Beauty.
We built a strong influencer network and affiliate program to sustain the brand's identity and voice.
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Recruited and built the customer service department to be the backbone of the business to retain brand loyalty and trust.
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Built a strong social media presence overseeing all content strategy and execution
Want Results Like These?
ZITSTICKA
We created custom content and organic social media strategy for Zitsticka (acquisition) ranging from UGCs (user generated content), custom memes, fun tweets, and sourced meaningful partnerships with creators for organic social media.
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Created all in-house UGCs for social media and collaborated with creators to build a strong flow of consistent content.
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We built a strong influencer network and affiliate program to sustain the brand's identity and voice.
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Built a strong social media presence overseeing all content strategy, partnerships, and influencer/affiliate marketing.
We worked closely with founders Helen and Colm to strategise and launch of Act+Acre’s new Plant-Based Dry Shampoo. SocialMar sourced, managed, and acquired a network of influencers and content creators to make the launch of this Dry Shampoo a success resulting in products flying off the shelves giving it the instant “Cult Hit'“ favourite new dry shampoo of 2020.
ACT AND ACRE
SkinCeuticals 2024 Holiday Campaign
skinlab by skinceuticals
We onboarded Skinlab Houston in 2024 as their Social Media Boutique Agency responsible for all content creation, social media management, partnerships, and execution of all marketing initiatives in collaboration with SkinCeuticals. As a part of the role, we also took on Skinlab Houston’s four injector accounts. With the help of SocialMar, Dr. Roth Plastic Surgery earned media with SkinCeuticals helping strengthening brand equity and identity. SkinCeuticals’ trust earned SocialMar another feature shot by our creative partners CS Visuals in this holiday campaign.
We worked closely with Skinlab by SkinCeuticals corporate team to incorporate promotional work into the local Skinlab Houston Flagship.
We grew Skinlab Hou’s Instagram within the first 6 months yielding significant jump in injectors online bookings.
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SocialMar partnered with CS Visuals to give Skinlab a full rebrand.
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Created all in-house UGCs for social media and collaborated with creators to build a strong flow of consistent content.
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Acquired hyper local creators and influential figures to join the SKINfluencer Influencer program leading to hyper growth for the brand’s voice and reach.
Partnered with local businesses to grow ROI in sales revenue.
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Built a strong social media presence overseeing all content strategy and execution.
