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licensed Thai omakase · co-founded
THAIKASE
role
co-founder
built
identity, IP strategy, brand book
result
sold out since launch
the brief
Thai omakase, sold out.
A licensed Thai omakase dining concept Kalorin co-founded. She launched the brand identity and IP strategy, produced the brand book, wrote the omakase event copy and rebuilt the complete 35-page menu.
Seats have sold out every month since launch, with an Altima Caviar partnership woven into the experience.
what we did
- brand identity
- IP strategy
- brand book
- menu design
- event copy
- caviar partnership
the work
selected deliverables
brand identity
the omakase menu
chef’s counter photography
Altima Caviar course
5 months
sold out since launch
35
page menu, rebuilt
your brand, next.
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