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all houses
baby + family DTC
Parasol Co
role
creative director / brand executive
built
influencer + affiliate program
since
2013, where it all began
the brief
where the haus began.
In 2013, a new mom with a camera sent more than 150 cold emails to the baby brands she loved. Parasol Co said yes. What started as content became the creative director and brand executive role: Kalorin launched Parasol’s influencer and affiliate program and led product brand design.
It is also where she met the founder who would bring her to BOKA.
what we did
- creative direction
- product brand design
- influencer program
- affiliate program
- photography + content
the work
selected deliverables
product photography
packaging + product brand design
influencer campaign
social content
150+
cold emails that started it all
2013
first campaign
your brand, next.
every house started with a conversation. explore the memberships, or reach out when you are ready.
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