Thai restaurant · Houston
KRUA Houston
director of PR + social media
374k+ views
April 2026
the brief
a neighborhood Thai kitchen, now the conversation.
As director of PR and social media for KRUA, Kalorin relaunched TikTok, built an evergreen campaign system and a live marketing calendar, and turned a comped food-for-content model into an influencer program bloggers now pay their own way into.
She produced the Houston Restaurant Weeks campaign and menu, placed the brand at Soho House and gallery openings, and launched the chef’s table and Thai sushi omakase experience. Every caption teaches followers an easy Thai phrase.
what we did
- social media (TikTok + Instagram)
- PR
- influencer program
- campaign system
- Houston Restaurant Weeks
- event placements
the work
selected deliverables
views on the Dining with Kent feature
views on a single TikTok
from comped to paid influencer visits
your brand, next.
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