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co-working · a Hines company

The SQ by Hines

client

The SQ, sister brand of Hines

role

social strategy + influencer program

focus

co-working community

the brief

a global real estate name, made social.

For The SQ, the co-working brand from global real estate firm Hines, Kalorin built the social media strategy and the influencer program, and set the content strategy that turned workspace into a community people wanted to be seen in.

what we did

  • social media strategy
  • influencer program
  • content strategy
  • community building

the work

selected deliverables

social feed direction
social feed direction
influencer + member content
influencer + member content
space photography
space photography
event coverage
event coverage

your brand, next.

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