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oral care · acquired 2021
BOKA
role
marketing, influencer + affiliate, then CMO + chief of staff
growth
under $10M to over $50M annual revenue
outcome
acquired, 2021
the brief
from grassroots to acquisition.
An early grassroots member of the team behind BOKA, the natural oral care brand. Kalorin built the marketing engine from the ground up: social, content, influencer and affiliate, then stepped into chief of staff and CMO, recruiting and hiring the team that carried the brand to its 2021 acquisition.
BOKA grew from under $10 million to over $50 million in annual revenue before the acquisition.
what we did
- brand marketing
- social media
- influencer program
- affiliate program
- team building + hiring
- CMO + chief of staff
the work
selected deliverables
launch campaign creative
influencer + affiliate program
organic social feed
product photography
paid social creative
press + retail moments
$10M → $50M+
annual revenue
2021
acquired
CMO
title at exit
your brand, next.
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